Amazon DSP campaigns reaching into ChatGPT, 120,000+ SMEs selling to 36 countries, the Codex harness behind an API
Today's 3 verified headlines: Amazon Ads partnered with OpenAI on a pilot in which select US-based advertisers extend their existing Amazon DSP campaigns into conversational ads inside ChatGPT, with the inventory sold as a managed service and placement decisions staying with OpenAI; Trendyol Group CEO Erdem İnan said at GITEX Ai Türkiye 2026 that more than 120,000 domestic manufacturers and SMEs export to 36 countries through Trendyol and over 200,000 products labeled "Made in Türkiye" ship abroad every day, while CTO Cenk Çivici described Trendyol LLM generating product descriptions in more than 10 languages, the Ortak agent for sellers and autonomous systems making more than 500 million decisions a day; OpenAI released the Agents API to all developers as an open beta, giving applications access to the Codex harness through an OpenAI-managed interface, with three environment types, nine sandbox partners, no extra fee for the API itself and US-only data residency. Full analysis, sources and business impact live on each story's own page.
Amazon Ads opens ChatGPT ads to Amazon DSP in a US pilot with select brands
On September 10, 2026 Amazon Ads announced an OpenAI partnership bringing advertising into ChatGPT: select US-based advertisers can extend existing Amazon DSP campaigns into conversational ads inside ChatGPT. According to Marketing Dive, the inventory is sold as a managed service, ads appear as text and image units below organic answers with a sponsored label, buying is on CPC or CPM, and OpenAI makes the placement decision. Delta Vacations is among the initial testers. ChatGPT ads have passed a $1 billion annual run rate. None of the sources mention Türkiye.
Trendyol says more than 120,000 SMEs export to 36 countries through its platform
On September 11, 2026 Trendyol Group CEO Erdem İnan announced the company's e-export figures at GITEX Ai Türkiye 2026: more than 120,000 domestic manufacturers and SMEs export to 36 countries through Trendyol, and over 200,000 products labeled "Made in Türkiye" ship abroad every day. CTO Cenk Çivici described Trendyol LLM generating product descriptions in more than 10 languages, the Ortak agent for sellers and autonomous systems making more than 500 million decisions a day; 20 percent of code is now written autonomously.
OpenAI puts the Codex harness behind a managed API with the Agents API open beta
On September 10, 2026 OpenAI released the Agents API to all developers as an open beta. According to the official documentation, the API gives applications access to the Codex harness through an OpenAI-managed interface; sessions, subagents, context compaction and recovery sit with OpenAI. As Investing.com describes it, the task, model, tools and compute environment stay with the developer. There are three environment types, nine sandbox partners and no extra fee for the API itself. Data residency is US-only and ZDR is not supported, so businesses in Türkiye need a KVKK transfer assessment.
The agenda moves fast, the system stays calm.
Let's talk about what these changes mean for your business and clarify which step fits you.