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    <title>UNALSOFT Blog: Digital Agenda</title>
    <link>https://unalsoft.com/blog/en/</link>
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    <description>Verified headlines from AI, web, advertising and e-commerce, interpreted for businesses.</description>
    <language>en</language>
    <lastBuildDate>Tue, 28 Jul 2026 06:00:00 GMT</lastBuildDate>
    <item>
      <title>Passkeys Become Mandatory for the Google Ads API on August 5</title>
      <link>https://unalsoft.com/blog/2026-07-28-google-ads-api-passkey/en/</link>
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      <pubDate>Tue, 28 Jul 2026 06:00:00 GMT</pubDate>
      <description>Google starts requiring passkeys for new OAuth authorizations through the Google Ads API on August 5, 2026. Who is affected, what the seven-day trust period means, and what to do about Ads Editor and Looker Studio connections.</description>
    </item>
    <item>
      <title>Shared Claude Chats Turned Up in Search Results</title>
      <link>https://unalsoft.com/blog/2026-07-28-claude-paylasim-linkleri-indekslendi/en/</link>
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      <pubDate>Tue, 28 Jul 2026 06:00:00 GMT</pubDate>
      <description>Chat pages and Artifacts created through Claude's share links appeared in Google and Bing results. The technical cause, what Anthropic and Google said, and the lessons for company AI use.</description>
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    <item>
      <title>Amazon Cuts Product Titles to 75 Characters, Adds Item Highlights</title>
      <link>https://unalsoft.com/blog/2026-07-28-amazon-baslik-75-karakter/en/</link>
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      <pubDate>Tue, 28 Jul 2026 06:00:00 GMT</pubDate>
      <description>From July 27, 2026 Amazon product titles in all categories except media must fit 75 characters including spaces. The searchable 125-character Item Highlights field, AI-generated recommendations, a 14-day review window for brand owners and a seller roadmap.</description>
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    <item>
      <title>Türkiye's New Advertising Rules Take Effect on August 1</title>
      <link>https://unalsoft.com/blog/2026-07-27-reklam-yonetmeligi-1-agustos/en/</link>
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      <pubDate>Mon, 27 Jul 2026 06:00:00 GMT</pubDate>
      <description>Amendments to Türkiye's Commercial Advertising and Unfair Commercial Practices Regulation take effect on August 1, 2026: disclosure for AI-generated ad characters, mandatory ad labels for influencers, a ten-day lowest price reference for discounts and documented environmental claims. Details and a checklist for businesses.</description>
    </item>
    <item>
      <title>Anthropic Ships Claude Opus 5 for Long-Running Agents</title>
      <link>https://unalsoft.com/blog/2026-07-27-claude-opus-5/en/</link>
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      <pubDate>Mon, 27 Jul 2026 06:00:00 GMT</pubDate>
      <description>Anthropic released Claude Opus 5 for the Opus tier that powers long-running agents. Coding and knowledge-work evaluations, a model that verifies its own output, per-million-token pricing and what it means for businesses.</description>
    </item>
    <item>
      <title>ChatGPT Ads Moves to Performance: Conversion Bidding and Bulk Tools</title>
      <link>https://unalsoft.com/blog/2026-07-27-chatgpt-ads-donusum/en/</link>
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      <pubDate>Mon, 27 Jul 2026 06:00:00 GMT</pubDate>
      <description>OpenAI added conversion-optimized bidding, location exclusions, average daily budgets, bulk campaign management and mobile measurement integrations to ChatGPT Ads. The details, the markets where it is live and what it means for businesses.</description>
    </item>
    <item>
      <title>NVIDIA and SK Group Sign a 500 Billion Dollar Plus AI Partnership</title>
      <link>https://unalsoft.com/blog/2026-07-26-nvidia-sk-yapay-zeka-fabrikasi/en/</link>
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      <pubDate>Sun, 26 Jul 2026 06:00:00 GMT</pubDate>
      <description>NVIDIA and SK Group signed letters of intent for a 500 billion dollar plus AI infrastructure partnership. SK Telecom builds a 2-gigawatt AI cloud and SK hynix becomes a long-term partner on next-generation memory. The details and what it means for businesses.</description>
    </item>
    <item>
      <title>Google: Keep Fake and Undisclosed Incentivized Reviews Out of Review Markup</title>
      <link>https://unalsoft.com/blog/2026-07-26-google-tesvikli-yorumlar/en/</link>
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      <pubDate>Sun, 26 Jul 2026 06:00:00 GMT</pubDate>
      <description>Google added a new guideline to its review snippet structured data documentation: fake or undisclosed incentivized reviews must not appear on the page or in the markup. The scope, rich result eligibility and what it means for e-commerce sites.</description>
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    <item>
      <title>Google Ads Editor 2.13: AI Max in Shopping, AI Disclosure on Assets</title>
      <link>https://unalsoft.com/blog/2026-07-26-google-ads-editor-213/en/</link>
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      <pubDate>Sun, 26 Jul 2026 06:00:00 GMT</pubDate>
      <description>Google Ads Editor 2.13 brings full AI Max support to Shopping campaigns, customer retention goals for Performance Max, Maps placement for Demand Gen and a user attestation field for AI-generated image and video assets, while removing new Video Action campaigns.</description>
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    <item>
      <title>OpenAI Launches Presence for Enterprise Voice and Chat Support Agents</title>
      <link>https://unalsoft.com/blog/2026-07-25-openai-presence/en/</link>
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      <pubDate>Sat, 25 Jul 2026 06:00:00 GMT</pubDate>
      <description>OpenAI launched Presence, an enterprise platform for realtime voice and chat support agents. The limited access model, the human-approved self-repair loop, early customers and what it means for businesses, in this article.</description>
    </item>
    <item>
      <title>Alphabet's Q2: Search Ads Grow 17%, AI Max Reaches 500,000 Advertisers</title>
      <link>https://unalsoft.com/blog/2026-07-25-google-q2-ai-max/en/</link>
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      <pubDate>Sat, 25 Jul 2026 06:00:00 GMT</pubDate>
      <description>Alphabet's second quarter results, reported on July 22, 2026, put search advertising revenue at $63.3 billion, up 17%. AI Max reaching 500,000 advertisers, shrinking keyword control and what it means for businesses, in this article.</description>
    </item>
    <item>
      <title>Yelp Licenses Its Content to OpenAI: ChatGPT Plugs Into Local Business Reviews</title>
      <link>https://unalsoft.com/blog/2026-07-25-chatgpt-yelp-yerel-arama/en/</link>
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      <pubDate>Sat, 25 Jul 2026 06:00:00 GMT</pubDate>
      <description>Yelp licensed its reviews, ratings, photos and business information to OpenAI. ChatGPT will surface that content on local questions, with Request a Quote to follow. The details and what it means for businesses, in this article.</description>
    </item>
    <item>
      <title>Google Makes Local Inventory Ads the Default for All Shopping Campaigns on August 31</title>
      <link>https://unalsoft.com/blog/2026-07-24-google-yerel-envanter-reklamlari/en/</link>
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      <pubDate>Fri, 24 Jul 2026 06:00:00 GMT</pubDate>
      <description>From August 31, 2026 Google makes Local Inventory Ads the default across all Shopping campaigns, and the setting used to switch them off stops working. The workarounds, the API details and what it means for businesses.</description>
    </item>
    <item>
      <title>ChatGPT's New Voice Mode Reaches the Desktop App: An Interface That Works While You Talk</title>
      <link>https://unalsoft.com/blog/2026-07-24-chatgpt-sesli-mod-masaustu/en/</link>
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      <pubDate>Fri, 24 Jul 2026 06:00:00 GMT</pubDate>
      <description>OpenAI brought ChatGPT Voice, powered by the GPT-Live voice model family, to its desktop app. Interruptions feel more natural and multi-step tasks can be given by voice. The details and what it means for businesses, in this article.</description>
    </item>
    <item>
      <title>AMD and Anthropic Announce a 2 Gigawatt Partnership: The AI Capacity Race Continues</title>
      <link>https://unalsoft.com/blog/2026-07-24-amd-anthropic-2gw/en/</link>
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      <pubDate>Fri, 24 Jul 2026 06:00:00 GMT</pubDate>
      <description>AMD and Anthropic announced a strategic partnership to deploy up to 2 gigawatts of Instinct MI450 Series GPUs, with AMD investing up to $5 billion in Anthropic. The details and what it means for businesses, in this article.</description>
    </item>
    <item>
      <title>Google Ads Rolls Out Video Campaign Groups Globally: One Reach and Frequency Goal on YouTube</title>
      <link>https://unalsoft.com/blog/2026-07-23-google-video-kampanya-gruplari/en/</link>
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      <pubDate>Thu, 23 Jul 2026 06:00:00 GMT</pubDate>
      <description>Google Ads made video campaign groups available globally, letting advertisers set a single reach or frequency goal across multiple video campaigns while budgets and creative stay at campaign level. The details and what it means for businesses.</description>
    </item>
    <item>
      <title>Anthropic Lets Claude Learn a Skill From a Screen Recording</title>
      <link>https://unalsoft.com/blog/2026-07-23-anthropic-record-a-skill/en/</link>
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      <pubDate>Thu, 23 Jul 2026 06:00:00 GMT</pubDate>
      <description>Anthropic added Record a Skill to Claude Cowork: record your screen while doing a task and narrate it, and Claude turns it into a skill it can run again. The details and what it means for businesses, in this article.</description>
    </item>
    <item>
      <title>EU Fines Google 890 Million Euro: Search Self-Preferencing and Play Steering Limits</title>
      <link>https://unalsoft.com/blog/2026-07-23-ab-google-dma-cezasi/en/</link>
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      <pubDate>Thu, 23 Jul 2026 06:00:00 GMT</pubDate>
      <description>The European Commission fined Google a total of 890 million euro in two Digital Markets Act decisions: 460 million for self-preferencing in Search and 430 million for steering restrictions on Google Play. The details and what it means for businesses.</description>
    </item>
    <item>
      <title>Meta Opens Its Ads MCP Server to Every Developer: AI Agents Can Run Campaigns Without Custom Code</title>
      <link>https://unalsoft.com/blog/2026-07-22-meta-ads-mcp/en/</link>
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      <pubDate>Wed, 22 Jul 2026 06:00:00 GMT</pubDate>
      <description>On July 16, 2026 Meta opened its Ads MCP server to any developer. AI applications can now create, edit and report on ad campaigns without writing custom integration code. The details and what it means for businesses, in this article.</description>
    </item>
    <item>
      <title>Study: 41% of Long LinkedIn Posts Are Fully AI-Generated</title>
      <link>https://unalsoft.com/blog/2026-07-22-linkedin-ai-icerik/en/</link>
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      <pubDate>Wed, 22 Jul 2026 06:00:00 GMT</pubDate>
      <description>AI-detection firm Pangram analyzed over a million posts and found roughly 41% of long LinkedIn posts are fully AI-generated, the highest of any platform. What authenticity and trust mean in AI-flooded feeds, in this article.</description>
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    <item>
      <title>Google Moves Local Services Ads Into Google Ads as a Performance Max Campaign</title>
      <link>https://unalsoft.com/blog/2026-07-22-google-lsa-performance-max/en/</link>
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      <pubDate>Wed, 22 Jul 2026 06:00:00 GMT</pubDate>
      <description>Google is moving Local Services Ads out of their standalone dashboard into Google Ads as a new pay-per-lead Performance Max campaign type. The phased rollout begins August 2026. The details and what it means for businesses, in this article.</description>
    </item>
    <item>
      <title>Google Ads Removes Appeals for Policy Decisions Older Than Six Months, Effective Same Day</title>
      <link>https://unalsoft.com/blog/2026-07-21-google-ads-itiraz-suresi/en/</link>
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      <pubDate>Tue, 21 Jul 2026 06:00:00 GMT</pubDate>
      <description>From July 21, 2026 Google removed the in-account appeal option for policy decisions made more than six months earlier. The change took effect the same day with no advance notice. The details and what it means for businesses.</description>
    </item>
    <item>
      <title>Buzz From Jack Dorsey's Company: Teams and AI Agents in the Same Chat</title>
      <link>https://unalsoft.com/blog/2026-07-21-buzz-ajan-sohbeti/en/</link>
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      <pubDate>Tue, 21 Jul 2026 06:00:00 GMT</pubDate>
      <description>Block introduced Buzz, where teams talk with AI agents in one workspace. Described as open source, model-agnostic and decentralized, the app is free on macOS, Windows and Linux. The details and what it means for businesses.</description>
    </item>
    <item>
      <title>The EU Forces Google to Share Search Data With Rivals, AI Chatbots Included</title>
      <link>https://unalsoft.com/blog/2026-07-21-ab-google-arama-verisi/en/</link>
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      <pubDate>Tue, 21 Jul 2026 06:00:00 GMT</pubDate>
      <description>Under binding European Commission decisions, Google must share anonymised ranking, query, click and view data with rival search engines and AI chatbots offering search. Data sharing begins in January 2027.</description>
    </item>
    <item>
      <title>X Rebuilt Its Android App From Scratch: A Year of Work Goes Live</title>
      <link>https://unalsoft.com/blog/2026-07-20-x-android-yeniden-yazildi/en/</link>
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      <pubDate>Mon, 20 Jul 2026 06:00:00 GMT</pubDate>
      <description>X rebuilt its Android app from the ground up with Kotlin and Jetpack Compose. The year-long effort went live globally on July 20, 2026. The details and the performance lesson for businesses, in this article.</description>
    </item>
    <item>
      <title>Netflix Paid $587 Million for AI Filmmaking Startup InterPositive</title>
      <link>https://unalsoft.com/blog/2026-07-20-netflix-interpositive/en/</link>
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      <pubDate>Mon, 20 Jul 2026 06:00:00 GMT</pubDate>
      <description>The price of Netflix's InterPositive acquisition, announced in March, has surfaced: $587 million. The technology fixes missing shots, backgrounds and lighting in post-production and has been used on around 300 titles. The details and what it means for businesses.</description>
    </item>
    <item>
      <title>$30 Million So AI Agents Can Pay for Themselves: Natural Raises a Series A</title>
      <link>https://unalsoft.com/blog/2026-07-20-natural-ajan-odemeleri/en/</link>
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      <pubDate>Mon, 20 Jul 2026 06:00:00 GMT</pubDate>
      <description>Natural raised $30 million for infrastructure that lets AI agents send and receive money on their own. Today's payment rails were built around human authorization. The details and what it means for businesses, in this article.</description>
    </item>
    <item>
      <title>TikTok Bans AI-Generated Voices in Shopping Livestreams</title>
      <link>https://unalsoft.com/blog/2026-07-19-tiktok-ai-ses-yasagi/en/</link>
      <guid isPermaLink="true">https://unalsoft.com/blog/2026-07-19-tiktok-ai-ses-yasagi/en/</guid>
      <pubDate>Sun, 19 Jul 2026 06:00:00 GMT</pubDate>
      <description>TikTok Shop has banned AI-generated voices, audio recordings and radio-style narration in live commerce streams. Hosts must communicate in real time, by voice or sign language. The rule is enforced through the Account Health Rating system that took effect in July 2026. What it means for businesses, in this article.</description>
    </item>
    <item>
      <title>Visual Weight Index, 2nd Edition: The Average Turkish E-Commerce Page Is 14 MB</title>
      <link>https://unalsoft.com/blog/2026-07-19-gorsel-agirligi-endeksi/en/</link>
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      <pubDate>Sun, 19 Jul 2026 06:00:00 GMT</pubDate>
      <description>UNALSOFT's Visual Weight Index, 2nd edition, measured 50 leading Turkish e-commerce sites: average page 14.3 MB, images 58% of the weight, heaviest page 86 MB. A 1 GB mobile plan runs out in about 70 pages. Method open, raw data public.</description>
    </item>
    <item>
      <title>Google Gives Website Owners Measurement and Control in AI Search</title>
      <link>https://unalsoft.com/blog/2026-07-19-google-ai-arama-raporu/en/</link>
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      <pubDate>Sun, 19 Jul 2026 06:00:00 GMT</pubDate>
      <description>Google added a new AI-specific performance report to Search Console and expanded it to more sites through July 2026. The report shows how often your site appears in AI Overviews and AI Mode; opting content out of these surfaces does not affect standard ranking. What it means for Türkiye and GEO, in this article.</description>
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